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Quantitative Research

At InResearch, we have the expertise and capability to undertake different types of quantitative market research studies. We are well-versed with the various methods of market data collection such as:

  • Personal, face-to-face interview
    • House-to-house Survey
    • Location Survey (eg. shopping centres)
    • Mystery Shopper Survey
  • Telephone Interview
  • Mail Survey
  • Observation Study
  • Online Survey

Our researchers have ample experience in undertaking market research studies spanning a wide range of topics:

  • Advertisement Effectiveness Studies
  • Pre and Post-campaign Assessment Studies
  • Industry Surveys (e.g fastfood, telecommunication)
  • Readership Surveys (e.g newspaper, magazine)
  • Customer Satisfaction Surveys
  • Employee Satisfaction Surveys
  • Image Studies
  • New Product Feasibility Studies
  • Surveys on Social Issues (e.g. gambling)
  • Manpower Demand Survey & Skills Needs Survey


Useful Links: GeBiz | SingStat