Credentials - Lee Gek Choon
Dr. Lee Gek Choon

Dr Lee holds a PhD degree in Statistics. He is a highly qualified and experienced researcher. He has worked in the research/studies field for about 25 years and has to date been involved in over 1,000 research projects, covering marketing, social and many other types of research. He has conducted research studies for government ministries/departments such as MCYS, MOH, MICA, HPB, NAFA, NTU, IPS, STB, DSTA,SWDA as well as the private sector.

Dr Lee started his career in Housing & Development Board where he was involved in research projects pertaining to public housing in Singapore. He then joined Singapore Press Holdings and his last held position there was Head of Research Department. During his time in Singapore Press Holdings, he has undertaken readership surveys, advertising effectiveness studies, market studies on a wide range of products, including telecommunication products, retail, banking and surveys on social/topical issues among many others for both internal clients (SPH management, Marketing Division, Editorial Division) and external clients.

Dr Lee is currently Managing Director of InResearch Pte Ltd. Prior to InResearch, he was Head of Research (Custom Division) in Market Probe Asia-Pacific where he was responsible for overseeing survey projects pertaining to the Singapore market. Dr Lee meets up with clients, studies their requirements and customizes research projects. He is fully responsible for overseeing all phases of the research process and acts as advisor for research projects, giving professional inputs on sample selection, data collection method, questionnaire design, fieldwork, data analysis and report writing.

Over the years, Dr Lee has delivered public talks/seminars on marketing research topics. He is also a part-time lecturer/trainer on Statistics and Marketing Research.

Major seminars conducted include:

Title: Appreciation of Marketing Research
Date: 21 November 2008
Venue: IE Singapore,
Little Red Dot
230 Victoria Street
Bugis Junction Office Tower
Singapore 188024
Organisers: International Enterprice Singapore
Attendees: CEOs / MDs / Managers of SME

Title: Understanding Employees for Successful HR Planning
Date: 21 March 2006
Venue: NTUC Business Centre, 1 Marina Boulevard, Level 7 Auditorium
Attendees: About 600 HR Directors/Managers/ Researchers

Title: Survey on Continuing Education 2005
Date: 13 May 2005
Venue: Singapore Press Holdings , Auditorium (Level 1)
Attendees: About 200 Private and Public School Educators/ Administers

Title: Motivating Employees in a Downturn
Date: 17 January 2003
Venue: Suntec Singapore, Auditorium (Level 3)
Attendees: About 500 HR Directors/Managers/ Researchers

Title: What Employees Want?
Date: 11 November 2000 ( 2 sessions: am and pm)
Venue: Shangrila Hotel Ballroom Level 1
Attendees: About 450 HR Directors/Managers/ Researchers

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